Starbucks Is Ramping Up Drive-Thru and Digital
Starbucks (NASDAQ: SBUX) is powering ahead with digital expansion as it pivots to meet new customer behaviors. The coffee king announced a new direction for its operations today. It also released guidance for the upcoming quarters.
The company announced that over the next 18 months it will strengthen digital options in several key areas that it terms "convenience-led formats." Even before the pandemic, to-go options accounted for 80% of orders, and current consumer retail trends are reenforcing these habits.
Starbucks has 19.4 million rewards members, and furthering the digital transformation is meant to fully engage these members.
Source Fool.com
