Spotify Just Signed Another Massive Podcast Deal
Over the last 18 months, Spotify (NYSE: SPOT) has been pushing to expand its platform from a music-streaming service to all types of audio. Podcasting has been a major focus, and led CEO Daniel Ek to acquire companies like Gimlet, Anchor, Parcast, and The Ringer, as well as sign exclusive contracts with big names like the Obamas.
Spotify's latest deal could accelerate the growth of its podcast audience. The Joe Rogan Experience is coming to Spotify, and will be exclusive to the platform by the end of the year. That's a big blow to Apple, which sports the most popular podcast listening app.
With The Joe Rogan Experience garnering over 190 million downloads per month, Spotify should see a flood of podcast traffic start coming in as Rogan starts telling his listeners that it'll soon be the only place they can find all of his content.
Source Fool.com
