Snap Stock: Video Thrilled the Internet Star
Media giants are flocking to Snap, Inc. (NYSE: SNAP), hoping to reach the otherwise elusive audience of millennials that continue to flock to Snapchat. Time Warner's (NYSE: TWX) CNN became the latest news giant to launch a daily news show on the popular social hub, rolling out The Update at 6 p.m. on Monday. Time Warner's show will stream daily at that time, offering up at least five news stories featuring existing field footage as well as Snapchat-exclusive content.
Time Warner is no stranger to Snapchat. CNN is an original content partner for Discover, Snapchat's video platform that since early 2015 has given traditional media behemoths a way to publish existing short-form content on Snapchat. However, since Comcast's (NASDAQ: CMCSA) NBC News launched Stay Tuned earlier this summer -- amassing healthy viewership trends -- it's become a dinner bell for other content creators. The Update is Time Warner's first show made exclusively for Snapchat.
Image source: Snap, Inc.
Source: Fool.com
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