SmileDirectClub Takes On Align By Selling To Orthodontists
SmileDirectClub (NASDAQ: SDC) has had a busy start to the new year. On Jan. 6, the company announced a deal with Walmart to sell dental products inside its stores. On Jan. 7, the company announced its expansion into Hong Kong. On Jan. 10, it triumphed in a legal battle with the New Jersey Dental Association when the court granted the company summary judgment, tossing out the trade group's complaint against SDC.
And today, SmileDirectClub announced it will start selling its clear aligners to the orthodontics industry, undercutting industry leader Align Technology (NASDAQ: ALGN). All this good news has sent the stock soaring. which is up 15% in early trading Tuesday. Shareholders are up 34% in the first two weeks of the year.
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