Shopify's Growing E-Commerce Empire
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Fifteen years ago, Canadian entrepreneurs Tobias Lutke, Daniel Weinand, and Scott Lake decided to launch an online store dedicated to selling snowboarding equipment. The business, initially called SnowDevil, almost immediately ran into trouble as the team discovered that none of the available e-retail software worked for them.
Thanks to his programming background, Lutke was able to build an online storefront of his own, and the ensuing software provided the foundation of what would become Shopify (NYSE: SHOP). Based on the large number of emails he received from coders and online merchants -- and correspondingly few from winter sports enthusiasts -- it quickly became clear to Lutke that the truly valuable service was not his snowboarding site but the technology that lay behind it.
Source Fool.com
