Roku's Not-So-Secret Ingredient Can Make You Rich
Roku (NASDAQ: ROKU) may have reportedly paid a pittance to acquire the content catalog of the shuttered Quibi streaming service, but it's making that deal pay off in a hurry. The debut of Roku Originals late last month -- fueled by many of the Quibi shows and chapter-sized films and documentaries -- is driving heady growth and impressive engagement to The Roku Channel.
The Roku Channel was doing just fine on its own before Quibi's vault fell into the lap beneath its raised bidding card. The app within all Roku hubs that offers free ad-supported access to more than 190 live linear channels along with a library that now tops 40,000 movies and television programs was already was already reaching an estimated 70 million people in the U.S. through the first three months of this year. With Quibi shows now among the most viewed content on The Roku Channel in just the first two weeks since launching on the hub this is shaping up to be one of the best content grabs in streaming history.
Image source: Getty Images.
Source Fool.com
