Roku's Making a Big International Expansion
Roku (NASDAQ: ROKU) highlighted international markets as one of its big areas of investment for 2019. Management warned, however, that the investments in those markets won't show up in its results until 2020.
2020 is here, and Roku is ready to capitalize on all the retail, content, and manufacturing relationships it started building last year. Its first big expansion is in Brazil, where the company just announced partnerships with AOC and Globoplay for new smart TVs.
Brazil represents a sizable opportunity for Roku. It's one of the largest markets in Latin America, and it could be a stepping stone for Roku to other countries in the region. Meanwhile, Amazon (NASDAQ: AMZN) still doesn't provide full support for Fire TV in Latin America. Focusing on markets where Amazon doesn't have as big of a presence could help Roku catch up with its biggest rival in international users.
Source Fool.com
