Roku Stock: Next Stop, $150?
Roku (NASDAQ: ROKU) is hot, and a longtime bull thinks it's going to get even hotter. Needham analyst Laura Martin is lifting her price target on the video-streaming pioneer to a Street-high $150, seeing more upside to a stock that has established itself as the thinking investor's play to cash in on the cord-cutting revolution.
The stock continues to be her top mid-cap pick for this year, a brilliant call for shares that have more than quadrupled so far in 2019. Martin sees advertisers continuing to flock to the platform, especially these days, when a growing number of people are no longer consuming video ads on traditional television. Roku is an "arms dealer" in this booming niche, and its position -- service-agnostic, playing nice with all of the large and small streaming services -- makes it the ideal play for investors wanting some skin in the over-the-top market.
Image source: Roku.
Source Fool.com
