Prediction: This Trend Could Help Spark PepsiCo's Turnaround

(NASDAQ: PEP) has been stuck for a while. Its overall sales have been pretty lackluster, with soda volumes slipping and its snacks losing share in its key North American market. Meanwhile, its push into healthier offerings has not yet been able to offset weakness in its core brands.

However, the company could have a nice opportunity ahead with one of the newest trends in soft drinks: "dirty soda."

Dirty soda is a pretty simple concept that hearkens back to the days of soda fountains and malt shops. You start with a regular soda, like Pepsi or Mountain Dew, then add cream or flavored syrup or sometimes both. A Utah chain called Swig introduced the term back in 2010 and built a strong following.

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Source Fool.com