Nike Offers Free Digital Exercise Service
Nike (NYSE: NKE) has seen its business slow to a trickle as its retail stores and most retailers that sell its products have closed due to the coronavirus pandemic. People may need some workout gear -- and they can still buy that online -- but it's pretty likely that very few people are buying new sneakers.
The athletic apparel and shoe company does have one product that's attractive to people forced to stay at home -- its library of online exercise classes. Usually, Nike charges a subscription fee for this content. It might have seen a spike in sales as a result of increased interest, but the company has chosen to go in a different direction.
Nike has made its subscription service free. Image source: Nike.
Source Fool.com
