New Survey Suggests Netflix Really Should Consider Ads
As the streaming wars intensify, calls for Netflix (NASDAQ: NFLX) to expand into digital advertising have grown in recent months. Needham analyst Laura Martin reiterated that point in December, arguing that introducing ads into the mix could help subsidize lower price points and strengthen Netflix's position as it fends off competition from new entrants like Disney and Apple, which are pricing their new services very aggressively. Netflix remains adamantly opposed to the idea, with CEO Reed Hastings recently saying he remains "very comfortable doing no ads."
The video-streaming pioneer may want to reconsider its strategy after seeing this new survey.
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Source Fool.com
