Netflix's Mobile-Only Plan Is Working
Netflix (NASDAQ: NFLX) started testing a low-priced mobile-only streaming plan in India last summer, and the early results are great.
The company sees the mobile-only plan as a means of winning subscribers in markets where average discretionary income is significantly lower than markets like the United States. So far, the mobile-only option is available in India, Malaysia, and Indonesia, all of which are in its new Asia-Pacific (APAC) reporting segment.
Management is pleased with the results so far, which were quite evident in the company's new reporting structure. "We're going to continue to test that [mobile-only] in different countries," Chief Product Officer Greg Peters said during the company's fourth-quarter earnings call -- a ringing endorsement of the plan.
Source Fool.com
