Microsoft Latest to Explore Custom Chips
Unbeknownst at the time, Apple (NASDAQ: AAPL) kicked off a broader trend toward custom chips back in 2010 with the A4. In recent years, tech giants have all been clamoring to design their own silicon in pursuit of various benefits, including better optimization of performance and power efficiency, reduced product complexity, and streamlined cost structures.
At this point, Alphabet subsidiary Google, Amazon.com, Facebook, and Tesla are all on the custom chip bandwagon, developing specialized processors designed for specific purposes. It's Microsoft's (NASDAQ: MSFT) turn to hop on.
Surface Pro X is powered by a custom SQ1 processor. Image source: Microsoft.
Source Fool.com
