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Microsoft Is Giving Up on Retail

TheMotleyFool

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Microsoft Is Giving Up on RetailPhoto, wide shot, wide-angle lens, Telecom equipment supplier, Midday, harsh overhead sunlight, directional sunlightt, photo by Thomas Heaton: https://img.theapi.app/temp/3967c11c-b755-4d39-87d0-acc853384c80.png

Shortly after giving up on live-streaming, Microsoft (NASDAQ: MSFT) is doing likewise with retail. The company announced last week that it would be permanently closing all physical retail stores in a major strategic shift, thus ending a decadelong experiment in replicating Apple's (NASDAQ: AAPL) success in retail. The first Microsoft Store opened in October 2009, nearly 11 years ago.

Here's why the software giant is pulling the plug on its stores.

Image source: Microsoft.

Source Fool.com

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