McDonald's Corp Revitalizes McCafe: What You Need to Know
McDonald's (NYSE: MCD) said it understands how important the coffee culture is for consumers, and it's relaunching McCafe to prove it. On Wednesday, McDonald's said it is overhauling the McCafe experience with a new look, cafe-quality products, and a push into the refrigerated section at retail stores.
Here's what investors should know about the strategic move.
At its participating restaurants, the McDonald's McCafe relaunch features new offerings that the fast-food giant hopes will help drive revenue growth. These new products include a caramel macchiato, cappuccino options, and an Americano. In addition, McDonald's says it has "recrafted" its lattes and mochas.
Source: Fool.com
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