Match Group vs. Bumble: Who's the Better Buy?
The second-largest dating app by audience size, Bumble, released its S-1 this week ahead of its IPO, and there's plenty to be excited about. But how does this company's fast-growing, women-first approach fare against the online dating conglomerate Match Group (NASDAQ: MTCH)? Here's a look at both.
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Bumble was founded in 2014 by Whitney Wolfe Herd after her unpleasant departure as an early employee at Tinder. Six years later, Bumble now operates two primary dating apps -- Bumble and Badoo. Bumble is a fast-growing female-centric dating app that requires women to message first, whereas Badoo is a much older and more mature business that helped originally pioneer the online dating market. A merger in 2020 brought the two apps together under the "Bumble" brand; they now tout more than 40 million combined users and 2.4 million paying users. Yet, contrary to its namesake, most of the free and paid users are actually attributed to Badoo.
Source Fool.com
