Mass Customization and the Modern Consumer
In this week's episode of Industry Focus: Consumer Goods, Emily Flippen talks with The Motley Fool's Tim Beyers about how mass customization has quietly shaped the retail industry in the last few decades.
Learn how companies like Etsy (NASDAQ: ETSY) and Shopify (NYSE: SHOP) are driving the customization boom without cannibalizing their customers, how digital-first companies like Pandora got into the space, and how players like Stitch Fix (NASDAQ: SFIX) are using data to bring customization to physical goods. We'll also explore how the unit economics of mass customization could ever be profitable, why some companies don't need to mass customize, how it might even hurt their brand if they did, how this trend could grow even farther, and more.
To catch full episodes of all The Motley Fool's free podcasts, check out our podcast center. To get started investing, check out our quick-start guide to investing in stocks. A full transcript follows the video.
Source Fool.com
