Lyft Goes Retro to Attract a New Consumer
With so much uncertainty amid the COVID-19 pandemic, it's more important than ever to have access to dependable transportation for goods and services. That's the driving force behind Lyft's (NASDAQ: LYFT) Call A Lyft Ride program, a service aimed toward seniors without smartphones or other consumers who prefer not to use smartphone apps.
The setup is simple: Potential riders, or their family members, can call 631-201-LYFT and book a ride with a Lyft agent. The driver can be expected to arrive shortly afterwards. Agents will be available from Monday to Friday, 8 a.m. to 8 p.m. EST, with payment accepted by debit or credit card over the phone.
Without the app to track the driver-arrival process, consumers using this service will be able to receive texts with important information. After the booking process is completed, the service will provide a link for consumers to track their ride, essentially offering all the advantages of Lyft transportation without riders having to use a smartphone app. The service is currently available in selected Florida cities. While Call A Lyft Ride opens the door to a potential new consumer base, investors should keep in mind that competitor Uber had tried a similar service and later shut the program down.
Source Fool.com
