Just How Scary Will Altria's Q3 Earnings Be?
It's going to be difficult for Altria (NYSE: MO) to scare up any positive news for investors when it reports third-quarter earnings on Thursday, Oct. 31. Although the tobacco giant began marketing the IQOS heated tobacco electronic cigarette from Philip Morris International (NYSE: PM) recently, which has some potential to make a splash in the alternative products market, it will be haunted by the e-cig health scare crisis that erupted this quarter and its impact on industry leader Juul Labs, in which Altria holds a large minority stake.
Investors will want to see whether Altria can mask the drumbeat of bad news that has befallen the industry when it releases results on Halloween.
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Source Fool.com
