JetBlue Goes to London: Ticket Sales Finally Begin
For years, executives at JetBlue Airways (NASDAQ: JBLU) have been talking about initiating flights to London. Now, it's finally happening. Last week, JetBlue began selling tickets for new routes from Kennedy Airport in New York to London's two biggest airports.
Building a successful trans-Atlantic franchise will take time. That said, the launch of these new routes represents an important step toward capitalizing on a massive opportunity for profitable long-term growth in Europe.
After JetBlue officially announced that it would enter the London market, the biggest question was which airport (or airports) it would serve there. Prior to the pandemic, slot constraints made it hard for new entrants like JetBlue to serve the city's two main international gateways, Heathrow Airport and Gatwick Airport.
Source Fool.com
