Is This New Stock the Chick-fil-A of Coffee?
Chick-fil-A is a fast food brand and a private company. Famously closed on Sunday, the company still has higher sales volume than its peers despite the disadvantage of being open one less day.
Not all consumers are fans of the brand. But those who are fans are extremely loyal. And this loyalty and fanaticism has made Chick-fil-A extremely successful.
Black Rifle Coffee Company is going public via a special purpose acquisition company (SPAC) called SilverBox Engaged Merger Corp I (NASDAQ: SBEA). In this video from Motley Fool Backstage Pass, recorded on Dec. 6, Fool contributor Jon Quast explains to fellow contributors Danny Vena and Jason Hall why this coffee newcomer reminds him a lot of the successful Chick-fil-A brand.
Source Fool.com
