Is The Trade Desk Stock a Buy Now?
The advertising industry has come a long way since billboards and newspaper sections. While that may have been the best way to reach consumers two decades ago, that's no longer the case.
Now, programmatic advertising has taken over, and The Trade Desk (NASDAQ: TTD) has emerged as one of the top ways to invest in this space. So why is this advertising form better than previous iterations? Read on to find out.
Advertisers want as much information as possible on the viewer when they purchase ad space. So rather than broadcasting an ad to a large audience, The Trade Desk's platform helps advertisers instantly analyze the viewer visiting the site, podcast, or connected TV ad and bid for the ad space accordingly.
Source Fool.com
