Is Rivian The Next Tesla?

wasn't the first company to make an electric vehicle (EV), but it has helped revolutionize the EV segment of the auto industry, made EVs far more mainstream than they were before, and generated outstanding returns for investors who have held its shares for a long time. However, many companies are now looking to eat Tesla's lunch. One of them, Rivian (NASDAQ: RIVN), is adopting a strategy that resembles that of its much larger peer. Could Rivian follow in Tesla's footsteps and also deliver market-beating returns over the next decade?

Image source: The Motley Fool.

Like Tesla and unlike most legacy automakers, Rivian is a vertically integrated EV company, a strategy that comes with high upfront costs but could eventually lead to stronger margins than industry averages, as (or if) the company achieves significant economies of scale. Rivian also sells its vehicles directly to customers without relying on dealerships, another core aspect of Tesla's business. Rivian's model lineup has overlapped with some of Tesla's lower-volume models, such as the Model X and the Cybertruck. Here's the good news.

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Source Fool.com