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Is Peloton Just a Commodity Product?

TheMotleyFool

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Is Peloton Just a Commodity Product?Photo, wide shot, wide-angle lens, Coal mine, Midday, harsh overhead sunlight, directional sunlightt, photo by Thomas Heaton: https://img.midjourneyapi.xyz/temp/25526de2-54da-40ae-ba56-1e25dead3e81.png

Peloton (NASDAQ: PTON) stock has had a phenomenal run over the last 12 months. The shares have gained 412% over that period, as demand for the company's exercise bikes and digital subscriptions soared due to stay-at-home orders.

However, Peloton's success has attracted a horde of new competitors who want a piece of the booming at-home exercise market. Companies like NordicTrack offer Peloton-esque bikes, while lululemon athletica's (NASDAQ: LULU) Mirror competes directly with Peloton's new non-cardio offerings. Can these companies steal market share? Or does Peloton have a business model that separates it from the pack?

Source Fool.com

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