Is Netflix Spending Enough On Marketing?
Netflix (NASDAQ: NFLX) disappointed investors when it reported just 4 million net subscriber additions in the first quarter. Perhaps more disappointing was management's outlook for just 1 million more subscribers in the second quarter.
Some investors are concerned that competition is having an effect on Netflix's subscriber growth despite management's commentary to the contrary. One area where Netflix trails competitors like Disney (NYSE: DIS) and AT&T's (NYSE: T) HBO is in its marketing spend, which some may see as a source of subscriber growth weakness for Netflix.
Image source: Netflix.
Source Fool.com
