Is Lululemon Stock a Buy?

The coronavirus pandemic has had a terrible impact on the retail industry, with most brick-and-mortar retailers having faced store closures as state and local governments imposed limits on nonessential business activity. However, the crisis has also highlighted which retailers have the most loyal customers, and lululemon athletica (NASDAQ: LULU) has held up much better than many of its peers due in large part to its core following of consumers eager to buy its yoga and athletic apparel and accessories.

Lululemon stock has seen significant turbulence during the crisis, but its share price has bounced back and is now up year to date in 2020. With such strong longer-term performance, the resilience of Lululemon's stock has made it an even more appealing investment than ever. Let's take a closer look at Lululemon to see why it's doing so well and whether investors should seriously consider buying the stock.