Is Kanye West Already Making Gap Relevant Again?
Gap's (NYSE: GPS) partnership with Kanye West looks like it's already paying off. The retailer and the rap impresario recently unveiled their first product collaboration, and it's generating positive reviews on style. The puffy down jacket that goes for $200 won't ship until the fall, but the presale is closed, suggesting it's already sold out and indicating Gap has more credibility with consumers than it's had in years.
While one product doesn't make the Yeezy Gap brand a success, there's buzz around the retailer that's been sorely lacking and that only bodes well for the future.
Image source: Gap.
Source Fool.com
