Is Celsius Stock the Next Monster Energy?
If I asked you to name the best-performing stock since the year 2000, I doubt you would get the answer. Up more than a 1000-fold since the turn of the millennium, Monster Beverage -- maker of popular energy drinks -- is a stock few are likely to mention. With a strong brand following, growing opportunity, and fantastic margins, it has consistently grown its revenue and profits for the last 20-plus years and currently dominates the energy drink market.
But there is now a new kid on the block in energy drinks, and it is growing rapidly. The company is called Celsius Holdings (NASDAQ: CELH), maker of Celsius energy drinks, whose stock is up a whopping 30-fold in the past five years. Can this fast-growing brand turn itself into the next great energy drink stock, matching Monster Beverage? Let's investigate.
Celsius is a health-focused energy drink brand. It positions itself as a drink with healthier ingredients that has no sugar, is loaded with vitamins, and is clinically proven to help you burn fat (I'll let you analyze the clinical studies yourself). This nicely positions the brand for consumers vs. the legacy providers like Monster and Red Bull, whose offerings have a lot of artificial ingredients and sugar.
Source Fool.com
