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Is Baozun Stock a Buy?


Baozun (NASDAQ: BZUN), the e-commerce services provider frequently dubbed the "Shopify of China," went public at $10 per share five years ago. The stock surged to the low $60s by the summer of 2018, but was subsequently cut in half on concerns about its slowing growth, the trade war, and the COVID-19 pandemic.

But did investors overreact to those headwinds and toss out a baby with the bathwater? Let's take a fresh look at Baozun's business model, its growth rates, and valuations to find out.

Baozun is a "one-stop shop" for companies that want to quickly establish an online presence in China. It offers digital storefronts, fulfillment services, IT services, marketing campaigns, customer service, and other tools.

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Source Fool.com

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