Is Anheuser-Busch InBev Damaging Its Own Beer Sales?
Anheuser-Busch InBev (NYSE: BUD) is once again mocking the craft-beer industry, even as it buys up every craft brewer in sight. In a series of ads for its Bud Light brand, the brewer that once reveled in its largeness with a Super Bowl ad proclaiming it to be not just a mega-brewer but a "macro" one is now taking aim at craft beers' penchant for brewing up creative and even exotic taste profiles.
Bud Light is America's most popular beer, commanding a 16% share of the market, but as craft-beer sales have continued to grow while mass-produced beer sales have stalled or fallen, its slice of the beer market has slipped since 2010, when nearly one of every five beers sold was a Bud Light.
Image source: Bud Light.
Source: Fool.com
