Is Amazon Getting Serious About Streaming?
With a market cap of $1.7 trillion, Amazon.com (NASDAQ: AMZN) is already one of the biggest companies in the world. But instead of resting on its laurels, the e-commerce giant is investing in new opportunities that synergize well with its tremendous scale and captive audience.
Let's explore how Amazon can use Prime Video to boost its profile in direct-to-consumer streaming and compete with rivals like Netflix (NASDAQ: NFLX).
The coronavirus pandemic dramatically boosted demand for at-home entertainment, and some of these changes may be permanent. According to a Hub Research study, the number of Americans watching more TV than before the pandemic has risen from 69% in July 2020 to 77% in February 2021. This data suggests some home-entertainment trends could be accelerating, even as the economy normalizes.
Source Fool.com
