Impossible Foods Expands Into Popular Southeast Grocer Publix
Gaining some southern exposure to help grow its sales, Impossible Foods, plant-based burger maker and prominent rival of Beyond Meat (NASDAQ: BYND), announced a new partnership with Publix yesterday. The deal will put its soy-based meat substitutes on the shelves of 1,252 Publix stores, making the vegan-friendly food available at a grocery chain with a strong presence across seven southeastern states.
The news comes just days after Impossible Foods finalized placement of its Impossible Burgers in the meat section of 2,100 Walmarts nationwide. Just as in the case of Walmart, 12-ounce packages of Impossible Burger will appear in the meat section of Publix. Research suggests this placement, rather than displaying the plant-based protein patties in the vegetable or frozen food section, may boost sales as much as +23%.
Image source: Impossible Foods
Source Fool.com
