Impossible Foods Cuts Plant-Based Meat Prices 15%
Just a week after Walt Disney (NYSE: DIS) announced it making Impossible Foods' Impossible Burger its "preferred plant-based burger" at Walt Disney theme parks and aboard Disney-branded cruises, Impossible Foods announced its next move aimed at dominating the market for plant-based "meat" even further:
Impossible Foods is cutting prices.
Impossible Foods is already the preferred provider of meat alternatives at Burger King, Red Robin, Hard Rock Café, and Cheesecake Factory. In a move to expand its attractiveness to even more restaurant chains this morning, Impossible Foods announced it will reduce the prices it charges distributors for its product by an average of 15%, and will encourage these distributors to pass along the price cut to their restaurant customers.
Source Fool.com
