I Still Can't Believe Coca-Cola Spent $2 Billion on Keurig
Sometimes a bad investment isn't judged solely on whether a company makes money or loses money on the deal. In certain cases the lost opportunity from betting on the wrong horse hurts more than any immediate gain or loss.
Coca-Cola (NYSE: KO) did not lose much money spending over $2 billion to buy a nearly 20% in Keurig Green Mountain. It actually made a slight profit when the company was taken private being bought out by JAB Holdings.
What Coke lost is an opportunity to create a market for single-serve cold drinks brewed at home. That opportunity was squandered when the beverage giant decided to partner with Keurig on its ill-fated KOLD platform.
Source: Fool.com
Coca-Cola Co. Aktie
57,73 €
-0,65 %
Klare Kaufstimmung: Coca-Cola Co. hat 22 Buy-Einschätzungen und keine Sell-Einschätzung.
Das Community-Kursziel von 63 € für Coca-Cola Co. deutet auf ein leicht positives Wachstumspotenzial gegenüber 57.73 € hin.
