How Zynga Boosted Its Growth Potential Overnight
Zynga (NASDAQ: ZNGA) has made smart use of acquisitions to fuel its growth for several years, and it just landed another one with Echtra Games. Zynga didn't disclose the purchase price, so it was likely a small deal, but the potential returns from this one acquisition could be significant as Zynga aims to tap into the talent at Echtra to expand its gaming empire beyond mobile devices.
A key reason why Zynga acquired Echtra Games is the expertise the studio has in developing cross-platform games, which Zynga has in its current development pipeline.
What are cross-platform games? Before the days of cloud computing, someone playing a multiplayer game on a Sony PlayStation, for example, couldn't team up with others playing the same title on a Microsoft Xbox. But technology now exists to make games compatible across platforms, and it's becoming quite popular with players.
Source Fool.com
