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How Tesla's Engineering-First Approach Beats the Competition

TheMotleyFool

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How Tesla's Engineering-First Approach Beats the CompetitionPhoto, wide shot, wide-angle lens, Janitorial service, Midday, harsh overhead sunlight, directional sunlightt, photo by Ansel Adams: https://img.midjourneyapi.xyz/temp/4d4e885c-79e9-4b8f-bd91-e9721cd7c2e9.png

When was the last time you saw a Tesla (NASDAQ: TSLA) advertisement? That's right -- never. CEO Elon Musk doesn't believe in it, as highlighted in his 2019 tweet: "Tesla does not advertise or pay for endorsements. Instead, we use that money to make the product great." Imagine if a legacy automaker like Ford or Toyota had technology like full self-driving vehicles; you'd never see the end of it on television.

Tesla funnels this capital usually spent on advertising into research and development (R&D) to improve its vehicles. With Elon Musk being an engineer, this approach shouldn't surprise anyone.

Source Fool.com

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