How Target Compares To Its 3 Main Rivals
Target (NYSE: TGT) was one of the few large retailers to succeed amid competition from e-commerce. The threat Amazon (NASDAQ: AMZN) presented to the industry had investors questioning whether Target, Walmart (NYSE: WMT), and even Costco (NASDAQ: COST) could succeed in this new retail environment.
Amid fears that Amazon would "take over" retail, these stores realized that their brick and mortar footprint could give them a competitive advantage if combined with an e-commerce strategy. This strategy propelled a comeback from more traditional retailers.
Of these, one could argue that Target is the most surprising success story. It can't match the size and international footprint of Walmart. Moreover, it lacks a membership program and must stock a wider selection of merchandise than Costco.
Source Fool.com
