How Does Tesla Make Money?
(NASDAQ: TSLA) pioneered long-range electric vehicles (EVs) and for many years benefited from rising demand for its high-end, desirable products. Tesla's initial strategy focused on a top-down approach, where it developed high-performance, long-range luxury EVs to build the brand's image and generate capital for the development of more affordable mass-market models. This strategy was very successful and created a strong halo effect around the brand.
Tesla effectively dominated the U.S. luxury EV market for years, and at one point was even outselling traditional luxury brands like and Mercedes-Benz. If you want to learn more about how Tesla makes money, its financials, and key recent developments with the business, keep reading.
Image source: Getty Images.
Source Fool.com
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