How Cloud Solutions Brought Adobe to the Top
As many companies are forced to move their workforce online because of the coronavirus pandemic, Adobe (NASDAQ: ADBE) has proven itself both resilient and quietly crucial to the new status quo. Economic uncertainty continues to roil the market, and businesses small and large are finding it hard to keep afloat. Yet Adobe planned ahead, and now, with the coronavirus spotlighting the hardiest and most viable companies, its time to shine has truly arrived.
Adobe offers a wide sweep of product offerings in the cloud. This has not only positioned it perfectly for the sudden digitization of the labor force, but has also brought it to the top among its competitors, with research firm Forrester naming Adobe a leader in both business-to-consumer (B2C) and business-to-business (B2B) commerce.
Well-known for its Creative Cloud products, such as Photoshop and Lightroom, Adobe also offers data analytics to help businesses analyze and understand their audience, manage their information, and increase customer engagement. Its less recognized but still powerful e-commerce platform, Magento Commerce, provides an excellent value proposition for businesses that have already moved to subscription-style services or deal with complicated order structures.
Source Fool.com
