Here's How Criteo Stock Rose 84.9% in February
Shares of Criteo (NASDAQ: CRTO) gained 84.9% in February 2021, according to data from S&P Global Market Intelligence. The online advertising technology specialist rose thanks to a powerful combination of strong earnings and an ongoing strategy shift.
Criteo's stock has been held down since 2017, when it became clear that the leading web browser makers wanted to get away from complicated privacy and security issues around third-party tracking cookies. Criteo and other ad-tracking experts have long relied on this technology to deliver highly targeted ad campaigns to their clients. Share prices rose more than 10% on Feb. 4 amid reports that Criteo would announce a business restructuring and a revamped system of ad tracking technologies.
The company reported analyst-stumping fourth quarter results the next day, pushing stock prices another 24% higher. Besides beating Wall Street's earnings and revenue targets, Criteo also explained how a market-leading treasure trove of client relationships gives the company direct access to the browsing data that feeds the targeted advertising business.
Source Fool.com
