Here's Apple's Next $10 Billion Business
For a company that made $260 billion in fiscal 2019, $10 billion might not sound like much, but with product sales that declined by more than 5% last year, Apple (NASDAQ: AAPL) could be looking for additional growth wherever it can get it.
The most obvious and oft-reported growth engines for the company are wearables and services. Apple reported wearables -- which includes AirPods, Apple Watch, and Beats products -- generated well over 50% growth in Apple's fiscal Q4, setting records in the process. Services is another area that has been getting attention from Apple in recent years. The segment grew 25% year over year and now accounts for 18% of the company's total revenue.
Yet Apple has another big revenue opportunity that most investors haven't even considered -- digital advertising.
Source Fool.com
