Has Disney Created a $12.99 Cable Killer?
Cable has been in steady decline, but it has not hit the freefall levels that entirely changed the music industry, or even the numbers that have massively changed the market for most newspaper publishers. The pay-television business has, however, seen its losses pick up, with cable and satellite providers losing 2.85 million customers in the first two quarters of the year combined -- a number only slightly smaller than the full-year loss for all of 2018 (2.87 million).
The reasons for the drop are obvious: Streaming services make it possible to get a lot of entertainment for way less than the price of cable.
Cable, however, has had an edge when it comes to ease of use and sheer volume. Someone cutting the cord can save money and access most content (at a cost), but that generally involves using multiple services. Walt Disney (NYSE: DIS), however, may have the answer to that: a streaming bundle so cheap and diverse that it's worth making some sacrifices.
Source Fool.com
