Grubhub Partners With a Virtual-Kitchen Company
Food delivery company Grubhub (NYSE: GRUB) has inked a new partnership with Franklin Junction, a virtual-kitchen company, according to a press release on Monday. As part of the deal, Grubhub will help several of Franklin Junction's bigger client restaurants advertise their products and services during Q3 2020, paying at least partly for the marketing of the Order XOXO and The Captain's Boil brands.
Franklin Junction provides a digital service enabling restaurants with extra kitchen capacity (a common situation in the era of COVID-19) to use that idle kitchen space to prepare branded foods for sale online to customers across the country. This effectively allows food brands to greatly expand their footprint without needing restaurants or kitchens of their own, while the restaurants benefit from additional business by "hosting" other food brands.
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Source Fool.com
