Google's Trying to Become Amazon's Biggest Competitor
Late last year, Baird analyst Colin Sebastian called Google an "e-commerce powerhouse." He expected Google Shopping to make efforts to win over more merchants and shoppers following the hiring of former PayPal Chief Operating Officer Bill Ready. That would make Google a serious competitor to Amazon (NASDAQ: AMZN)
And Ready is doing his best to prove Sebastian right.
Over the last few months, the Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) search engine has made several major changes to Google Shopping. Merchants can now list items for free, and those listings will show up in general search results as well.
Source Fool.com
