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GoPro's Highest Risk Product of 2017

TheMotleyFool

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GoPro's Highest Risk Product of 2017Photo, wide shot, wide-angle lens, Computer hardware manufacturer, Blue hour, twilight, cool, ISO1200, slow shutter speed, photo by Edward Burtynsky: https://img.theapi.app/temp/32e7a10f-efd0-424a-861f-2f3e0bb7ce02.png

For more than a decade GoPro Inc (NASDAQ: GPRO) was all about a single line of action cameras. It sold accessories and made some software, but everything revolved around the action cameras themselves, which all looked nearly identical.

In 2016 the company launched its first drone, which promptly crashed and has never really recovered. This year it's trying to expand into a new market: the 360 video market, which is adjacent to action cameras and very much up for grabs for camera makers. Now that the Fusion 360 camera is officially for sale, GoPro is testing how far it can spread its wings into unexplored territory.

Image source: GoPro.

Source: Fool.com