Fluent Commerce Media Revenue Soars

Fluent (NASDAQ:FLNT) reported second-quarter 2025 results on August 19, with revenue of $44.7 million, down 24% year over year, and a consolidated adjusted EBITDA loss of $2.8 million. The quarter marked a pivotal phase in the company’s shift toward commerce media solutions, which grew revenue 121% year over year to $16.1 million, now representing 36% of consolidated revenue and establishing an annual revenue run rate above $80 million as of June 30, 2025.

(NASDAQ:FLNT) saw its commerce media solutions revenue more than double year over year, reaching $16.1 million, while the segment’s share of consolidated revenue expanded from 12% in the second quarter of 2024 to 36%. The annualized run rate surpassed $80 million as of June 30, 2025, representing over a 20% sequential increase compared to the first quarter of 2025.

This rapid expansion positions the company to capture a larger share of an industry projected to reach $100 billion in five years, with commerce media expected to account for 25% of all digital media spend by 2026.

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Source Fool.com