Facebook Wants to Reduce Engagement. Huh?

Facebook (NASDAQ: FB) announced today that it is cracking down on "engagement bait," which is when a post specifically calls for users to act on posts through actions such as liking, commenting, or sharing. Most Facebook users have surely seen these types of posts, and the company believes they exploit Facebook's News Feed algorithm, which in part measures relevance by looking at engagement.

Facebook will start demoting posts from people and Pages that use engagement bait to get broader exposure to their content. The company would prefer that users participate in "authentic engagement" instead of being coaxed to engage in certain posts.

Image source: Facebook.

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Source: Fool.com