Disney's Bundle Has Netflix in Its Sights
When it acquired the bulk of Twenty-First Century Fox in a blockbuster deal, Disney (NYSE: DIS) became the biggest new player in streaming. With its already significant stable of major media properties grown even larger, Disney quickly made it known that it would release a new streaming service, Disney+. Then Disney launched a sports-focused streaming service called ESPN+, which has grown quickly since launch. And the Twenty-First Century Fox merger, along with two subsequent deals, gave Disney control of streaming subscription service Hulu, too. When Disney+ launches in November, Disney will have a massive presence in the streaming video space.
It will be a fragmented presence, but Disney has been fairly deft in differentiating its services. And a fragmented approach could allow Disney to scoop up budget consumers with individual subscriptions while still taking on pricier competitors by taking advantage of the Disney streaming family's powerful bundling potential. Earlier this month, the company announced that it intended to do just that.
Image source: Getty Images.
Source Fool.com
