Disneyland Does the Unthinkable
Disneyland in California has now been dark for more than 10 months, and it's about to get even darker. Walt Disney's (NYSE: DIS) original theme park resort announced that it was ending its annual pass program indefinitely. Like so many of Disney's recent moves with its gated attractions, everything is bigger than it seems to the people noticing the most.
Outside of Disney's fanbase, Disneyland suspending its pass program may not seem like a big deal. The parks will have been shuttered for more than a year by the time it opens at some point in 2021. Why keep the charade of annual passes going when there will be bigger fish to fry the moment that Disneyland and Disney's California Adventure unlock their turnstiles? Having to shell out refunds now makes it easier to charge more per visitor that enters one of its parks. For Disney fans -- a group that the Los Angeles Times estimates is roughly a million Disneyland passholders -- it's personal.
Image source: Getty Images.
Source Fool.com
