Disney+ Is the New HBO
Verizon (NYSE: VZ) recently announced a new promotion offering its higher-tier FiOS internet customers up to 12 months of Disney's (NYSE: DIS) Hulu for free. That's in addition to the 12 months of Disney+ all Verizon home-internet customers were provided the opportunity to receive.
The move is just the first of what's likely to be many made by cable and internet companies. AT&T (NYSE: T) even explicitly told investors part of its go-to-market strategy for HBO Max is partnering with internet providers to bundle the streaming service with home internet. Comcast (NASDAQ: CMCSA) is trying to partner with other pay-TV providers to distribute Peacock, but Comcast's own internet-only subscribers also get free access.
Cable companies used to offer free HBO and Cinemax to get customers to sign up or stay subscribed to their pay-TV bundle. Now they're using Disney+ and Hulu.
Source Fool.com
